Sunday, March 18, 2012

Google Makeover Going Semantic

Google Inc. will do a web search makeover,this was reported early Wednesday by wallstreet journal.Google will going to fix the shortcomings of today's technology while maintaining its dominance in market share.It will be easier to find answers on our queries because it will give direct answers on it.Also it will give more facts and will start spitting out more list of web links.

This changes isn't include the current keyword-search system that determines the importance of a website.Google only aims to provide more relevant results on every query,by incorporating "semantic search".A technology which refers to the process of understanding actual meaning of the words.

Google search engine will better match search queries with a database containing hundreds of millions of "entities"—people, places and things—which the company has quietly amassed in the past two years.Semantic search can help associate different words with one another, such as a company (Google) with its founders ( Larry Page and Sergey Brin).Said by Amit Singhal a top google search Executive.This is "How human understand the world", "we cross our fingers and hope there's a Web page out there with the answer." he added.

We can now easily find answers or information we are looking, because it will give us more responses associated with it.And will not bring us to a website that has other content not related to our research.This changes is the biggest among Google's history and will affect many websites that rely on Google's page ranking.It could also give Google to serve more advertisements.

In a few months some major changes will show, but they admitted that it will take years-long process to enter into the next generation of search.This is also a process for SEO linker's to maintain their clients website into the top page of Google search result.For a more complex questions, Google will provide an answer instead of linking to other websites.The company will blend new semantic-search technology with its current system, to provide an answer that are not yet recorded in Google database,and to identify the importance of the content a website has.To figure out which one will be posted in search results.It could be done by examining a web page and not only by looking for a keyword.

Google dominates the internet search market with 66% of its market share and 75% of all search-ad revenue.The company want to maintain that lead trying to stay ahead of other companies search engine.

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